Salvation Army Red Kettle Campaign is now under way
The iconic Red Kettle Christmas Campaign of the Salvation Army is now under way and in need of both volunteer bell ringers and contributions, officials said. The 133rd Red Kettle Campaign is the largest and longest-running fundraiser of its kind and is especially needed now to meet the increasing needs of families living in the United States, officials said. Funds raised in 2022 supported services for nearly 24 million people.The goal this year has been set at $7.9 million. The campaign provides vital funds to feed, clothe and shelter individuals and families in need of support this Christmas season and throughout the year. According to Salvation Army officers, donations have been down in recent years. In 2019, the Red Kettle Campaign raised $126 million, that number dropped to $102 million in 2022. The drop is likely due to the pandemic, inflation and people no longer carry much cash with them.
The Salvation Army is the nation's largest private provider of social services and the Red Kettle Campaign funds Christmas gifts, food, shelter, and rent and utility assistance to millions of people struggling during the holiday season and beyond.