Wednesday, November 27, 2019

Westland Shop & Dine campaign is under way

There will be $10,000 in shopping sprees, multiple other prizes, bargain prices in stores and unusual and timely gifts during the annual City of Westland Shop & Dine campaign currently under way.
Westland officially began the 10th Annual Shop & Dine campaign last week and the special multi-faceted holiday event will continue for six weeks as an effort to promote the premier shopping district at the “Everything You Want. Everything You Need” area for holiday shopping. There have been multiple radio ads and billboards on major freeways promoting the campaign to bring holiday shoppers to the community.

The Shop & Dine district is anchored by Westland Shopping Center and is surrounded by more than 160 shops, restaurants and services making it the premier shopping and dining destination in Wayne County, noted Mayor William R. Wild.
The city has also launched a large digital and social media presence to let shoppers know that the campaign is now under way. Included in the Shop & Dine promotion is Small Business Saturday, which takes place this Saturday, Nov. 30 and is the counterpart to “Black Friday.”  Television and radio ads encourage shoppers to patronize brick and mortar businesses that are small and local.  Statistics show that for every $100 that is spent locally, $49 stays within the community. That means that your shopping dollars are helping small business owners pay local taxes which build parks, libraries and improve police and fire services, promoters said.
As part of the Shop and Dine Campaign, the city will once again be raffling off free shopping sprees at the Westland Shopping Center.
This year, the event will be bigger and better than ever as the city has partnered with the popular WNIC Jay Towers in the Morning Show to give away two $5,000 shopping sprees, Jay Towers will be on site giving away additional prizes and doing a live broadcast from the event.  Everyone present at Westland Shopping Center from 10 a.m. until noon on Saturday, Dec. 14 will have a chance to win one of the grand prizes and there will be additional prizes given away.
“The City of Westland is proud to show its support and do our part to promote the Shop & Dine District,” commented Wild.  “Westland is a prime location to spend your time holiday shopping.  With its convenient location, easy access and less traffic headaches than other regional shopping destinations, Westland's Shop & Dine District has Everything You Want and Everything You Need.”